Green Scorecards and Jungle Sourcing: The Networks Interview with Blogger and Kimberly-Clark Innovation Analyst Marcelo Paulino
Green Scorecards and Jungle Sourcing: The Networks Interview with Blogger and Kimberly-Clark Innovation Analyst Marcelo Paulino

Tell us about how organic and hygienic products are developed? What are the challenges?

Our passion for creating essentials for a better life for people everywhere has driven us to invent five of our eight major consumer product categories: facial tissue, paper towels, toilet paper on a roll, feminine pads and disposable training pants.

Our development continues as we strive to become more responsive to our customers, shoppers and users' unmet and anticipated needs. Every day we explore new and innovative ways to increase our speed-to-market with new-to-the-world product solutions, to develop and acquire new technologies and to leverage strategic partnerships and alliances to help us create total health and hygiene solutions.

I would say that the challenges are the same that the ones which have motivated since KC foundation. That are continuous creating essentials for a better life for our customers, shoppers and users anticipating their needs turning ideas into beneficial realities to them.

Who are your business partners? Do you seek these companies world-wide? What is important in selecting them?

We are working on identifying the best sustainable business partners. We are looking for them world-wide and there are some important criteria in selecting them. Besides common points as experience level, references, production/quality samples, financial health and others, we understand that the most important is that its overall vision is someway aligned with our strategic plans. In the search for a vendor, we look for evidence that the technical solution will be solid in fulfilling our company's strategy, and how that is connected to our corporation's overall business goals.

The vendor's solution must solve business problems, and demonstrate the potential to address longer-term goals. We also look to the vendor's past record at developing and improving the solution for an indication of its ability to deliver on a long-term vision. He must be committed to ongoing improvements to its solution, and is focused on our feedback and research. Finally, a strategic business partner is committed to helping us get the most benefit out of the solution, through ongoing education and training to ensure that the solution is being used to the fullest extent.

you work for Kimberly-Clark Corporation. What types of R&D are you involved there?

I have a Regional role for the development of advanced raw materials and new technologies targeted for Feminine Care Hygienic products. I'm continuously in touch with Global Feminine Care R&D and other regional teams over the world; the synergy is very big in our teams.

Tell us about the profit motive there and how this mandate interacts with your sustainability principles.

Retailers, including Wal-Mart for example, are demanding more sustainable products and have implemented means to track product sustainability (e.g., sustainability scorecard). Development of recycled or renewable materials would improve K-C product ranking on such scorecards and allow us to make claims around sustainable products. Additionally, implementation of a truly sustainable product solution would position K-C ahead of the competition on sustainability and increase K-C product value in the minds of eco-conscientious consumers increasing market share.

How do you vision, locate, test and manufacture raw materials in your Bio-Region?

Raw Materials Development are almost always close to your needs and technology involved. As manufacturer of personal care products, we are continuously looking for proven efficacy and superiority from the raw materials of suppliers. As a result, there is enormous pressure on suppliers to continually develop new products and innovative formulas. With our research and development team playing such an important role, suppliers need a way to efficiently manage the time and costs involved in bringing a new product to market effectively.

With that said, I can affirm that we have a solid relationship built with current vendors, we use that as an advantage in current and new developments and of course, when technology or material is not available, we usually use contacts established in technical fairs and events as a first approach for our needs.

What products have you designed and released on the market?

I have 2 years and a half of experience in research and development, before that, I used to work in Quality. In this short time I have participated of several projects and could point the following launch on the market:

Intimus Gel Unique Clean - Latin American premium segment. The product was designed to fill the product concept of improved cleanness and dryness sensation and softness improvement.

I have also participated of other projects that will soon be released on the market (consider an average of 1 -2 years for each project development).

How do you define sustainability? Is this a new religion?

The term "religion" refers both to the personal practices related to communal faith and to group rituals and communication stemming from shared conviction. "Religion" is sometimes used interchangeably with "faith" or "belief system", but it is more socially defined than personal convictions, and it entails specific behaviors, respectively. Based on that, I could say yes! For us in KC it is a new religion.

We're making choices too, based on a faith, taking good practices. For example, we're choosing to make more of our products with sustainable wood fiber- choosing to help consumers find new ways to recycle our packaging - and choosing to channel our collective thinking into making sustainability a natural, integral part of everything we do.

Sustainability is a logical way to express these values. And now, it's also an important part of our Global Business Plan, with clearly articulated, ambitious sustainability metrics for all of our business units. By taking this bold step, we're charting the course to a better future.

But we're going far beyond that. To help us address the full spectrum of social, environmental and economic sustainability issues, we're working hand-in-hand with organizations like Greenpeace and World Wildlife Fund, among others, to share ideas, build consensus and deliver on the promise of a better future for all.

Put simply, sustainability is critical to our future success. It's an enormous challenge. But we choose to do it, and to work with those who support positive change, because it's the right thing to do.

What do you do for fun?

I love music, of all kinds. I also like new movies and go for plays in theaters. I have some very special friends and I like to go out for a run outside with them, playing soccer or just gather in someone's house for a barbecue. Like also to post on my blog. Oh and let's not forget reading. They are all things I learned or cultivated starting when I was a kid.

I also find them very relaxing at the end of the day. Reading, well that fits any time or place. I love to read. I wouldn't say I picked these things as hobbies so much as they picked me. I learned them easily and have always enjoyed them. I do try to do a bit of reading every day and one of the others. I go to work every day in public transportations, and this is a great opportunity to be reading instead of to be stuck in the traffic.

Quick Profile -

Blogger with an interest in manufacturing and commercialization of hygienic products and materials in Latin America and Global markets. Regional role for the development of advanced strategic raw materials and new technologies targeted for Hygienic products developing sourcing strategies to leverage raw material cost and implement systems to improve material quality.

Connections -

Marcelo Peixoto Paulino
Innovation Analyst at Kimberly-Clark
Porto Alegre Area, Brazil
Blog: Sustainable Opportunity
Mobile: +55 51 92688784
marcelo.paulino at
marcellopaulinno at