Collective Invention
A new paradigm of cooperation, which we call enlightened mutual interest, already defines this century. Collective Invention focuses on innovation for the common good™ in four sectors: education, health, sustainability, and socially-minded enterprise...

Sustainability

If the opportunities inherent in a world culture of sustainability are to outweigh the challenges, innovation is critical. In our consulting practice and in our own lives, some of the areas we at Collective Invention are particularly interested in include:

- Supply chains that encourage producers, intermediaries and consumers to act with enlightened mutual interest
- New models of 'slow consumption' that nourish and satisfy
- Sustainable practices that don't compromise quality of life or standard of living
- Changing human behaviors through knowledge, responsibility and action cycles

http://www.collectiveinvention.com/How_We_Work/Enlightened_Mutual_Interest/sustainability.htm